[월:] 2022년 07월

BMW Motorrad Premium Selection is a service that carefully selects and sells products that have passed detailed inspections of 46 items such as exhaust, steering, driving system, brakes, and electronic equipment among BMW motorcycles that are less than two years old and have a mileage of 30,000 kilometers or less. In particular, all existing services are provided along with quality certification results containing vehicle inspection details so that customers can purchase with confidence, and the same service provided by BMW Motorrad Service Center is also applied. Meanwhile, BMW Motorrad is planning to expand its BMPS to a total of six BMW Motorrad official dealer exhibition halls and a national exhibition hall.

The vehicles involved are about 200 BMW i3 vehicles from 2015 to 2016. Company A, a rental car company in Jeju, purchased it for 60 million won (including 21 million won to 22 million won in subsidies) per unit. According to BMW Korea, Company A purchased the vehicles in installments through BMW Financial between 2016 and 2017. However, in May last year, when the company was on the verge of bankruptcy due to worsening management, the vehicles were left unattended in the middle of Hallasan Mountain and vacant lots in Jeju City of Jeju. The vehicle was seized as Company A failed to pay back taxes and loans.

More than 100 people reportedly participated in the auction held on the 15th. The appraisal value of the vehicles at the auction is between 200,000 won and 16 million won. Of these, 168 were sold in the range of 1 million won to 18 million won. The second auction will be held on the 5th of next month from a 30% lower amount from the appraisal value of about 30 units that were bid due to relatively high prices. The 2016 BMW i3 model, which had a minimum bid of 200,000 won, was sold at 1.56 million won. It is known that repair costs will exceed the vehicle price due to severe damage to the vehicle. Many of the successful bidders are known as used car dealers. The BMW i3 is traded at around 20 million won in the used car market. The successful bid vehicles are likely to come to the used car market after commercialization (work to increase value). Vehicles with severe damage may be used to supply components through a disassembly process.

The BMW i3 is BMW’s first pure premium electric vehicle. BMW Korea launched it in Korea in 2014. At that time, the high-end Sol (SOL) was sold for 64 million won and the Biz (VIS) was sold for 69 million won. Its full length is 3,999mm, its full width is 1,775mm, and its full height is 1,578mm. It pursued an agile and dynamic design. The rear-wheel drive i3 has a maximum output of 170 horsepower and a maximum torque of 25.5 kg.m. bmw 중고차 시세 The zero-back (time to reach 0?100 km/h per hour) is 7.2 seconds. It can basically travel up to 132 kilometers while fully charged. If you set it to Eco Pro mode and Eco Pro+ mode, the mileage will increase additionally.

The BMW 3 Series, the “textbook of sports sedans,” hit Mercedes-Benz, the No. 1 imported car and the absolute powerhouse of imported sedans.

BMW Korea is poised to regain its No. 1 spot, which was lost to Mercedes-Benz Korea, for the first time in seven years thanks to its performance in the third series.

This is the result of analyzing the performance of BMW 3 Series and its competitive Mercedes-Benz C Class through the Kaizu Data Research Institute, which collects sales by car type based on data from the Ministry of Land, Infrastructure and Transport on the 25th.

In the first half of this year (January-June), 4,047 BMW 3 series were sold. It was only 342 units less than the same period last year at a time when production was severely disrupted due to a shortage of semiconductors for vehicles and unstable supply and demand for parts.

The sales ranking of imported cars is fifth. It is followed by Mercedes-Benz E-Class (154,434 units), BMW 5 Series (1,462 units), Benz S-Class (6473 units), and Tesla Model 3 (4714 units).

Mercedes-Benz C Class ranked 14th with 2,036 units sold during the same period. Sales of BMW 3 series are about twice as large.

Sell twice as much as Mercedes-Benz C

BMW 3 Series dominated Benz C class in 2020-2021. BMW 3 Series was sold 8,150 units in 2020 and 5,362 units of Benz C Class, respectively.

In addition to the factory chaos caused by a shortage of semiconductors for vehicles, 7,980 BMW 3 series were sold last year when demand for new models decreased ahead of the launch.

With only 2,736 units, it overwhelmed Mercedes-Benz C-Class, which sold half of the previous year.

Mercedes-Benz Korea launched a new Mercedes-Benz C class in March this year, which has increased its size to a medium-sized level and improved its quality to the point where it can be called “Baby S Class.”

The new Benz Class C did well. In the first half of this year, sales increased 12.8% from the same period last year. However, it was not enough to break down the stronghold of the BMW 3 Series.

The BMW 3 Series paid back the pain that the BMW 5·7 series lost to the Mercedes E·S class in the sedan market.

3 Series, BMW’s drive to recapture No. 1 spot

The BMW 3 Series is a great help to BMW Korea’s pursuit of recapturing the top spot in seven years.

BMW Korea topped the list of imported cars for seven consecutive years from 2009 to 2015. The situation has reversed since the release of the 10th generation Mercedes-Benz E-Class, which was released in 2016.

Benz Korea was humiliated for the sixth consecutive year until last year as Benz E Class overwhelmed BMW 5 Series and Benz S Class overwhelmed BMW 7 Series.

In the first half of this year, the gap between the two brands decreased significantly. BMW Korea is more likely to recapture the top spot in seven years.

In the first half of the year, Benz Korea sold 39,225 units and BMW Korea sold 37,554 units. Benz Korea won by a margin of 1,671.

During the same period, BMW 3 Series sold 2,499 more units than Benz C Class, helping to chase Benz Korea.

BMW Group Korea’s first subscription vehicle management program in Korea in May was evaluated by the industry that it is stably establishing itself in the market about two months after the service was launched. This program is “BMW Service Care Plus” created by BMW for customers who have been shipping for more than six years since their vehicle consumables management guarantee period (BSI) expired.

According to an industry on the 27th, BMW Service Care Plus is receiving positive responses from customers in terms of “cost-effectiveness.” When repairing an imported car that has passed the warranty period, it is usually left to an external repair company with relatively low repair costs. However, the program has reduced the difference in repair costs, increasing the number of long-term customers visiting BMW’s official service center.

An official from BMW Korea said, “It is a service to provide BMW’s differentiated customer experience to customers who have been suffering from expensive repair costs.” According to data from the Korea Automobile Importers and Distributors Association (KAIDA), about 485,000 BMW cars were sold in Korea until last year. More than 208,000 vehicles in their 6th year or older whose BSI has expired.

BMW Service Care Plus consists of two types: Standard and Premium. Depending on the type of membership, various consumables such as engine oil and oil filter sets, brake fluid, micro filter, and brake set are guaranteed to be replaced and repaired. BMW Korea explained that the actual cost burden of subscribers will be lowered as additional repair cost discounts and service coupons will be provided.

If you add the “Powertrain warranty” option to the basic membership, you can also be guaranteed up to 10 million won in repair costs related to engines and transmissions within the guaranteed range. However, this option can only be added to vehicles 6 to 8 years old after shipment and vehicles with a mileage of 180,000 km or less. Pure electric vehicles, high-performance brands ‘M Series’ and commercial vehicles are not eligible for subscription.

BMW Service Care Plus is a mobile application (app) that allows customers to sign up for programs, book maintenance, and pay. A ‘Pickup and Delivery Service’ that allows you to receive vehicle maintenance without visiting the service center in person is also available. Reflecting the increasing demand for non-face-to-face services, digital technology was applied to the entire service process.

The price is 149,000 won for standard membership and 949,000 won for premium membership based on BMW 5 series models. Powertrain warranty, an optional item, is 569,000 won for vehicles six years old after shipment.

“This release of BMW Service Care Plus will allow all customers to experience the highest level of after-sales service (AS) in the period of owning BMW vehicles,” said Jeong Jeong-cheon, head of BMW Korea. “BMW Korea plans to lead the domestic auto market by introducing various programs that provide practical benefits to customers.”

BMW Korea The newly opened exhibition hall in Wonhyo-ro, Yongsan-gu, Seoul is the only mini-only exhibition hall in Gangbuk, Seoul. A total of four modern cars, including a pure electric product, Mini Electric, and a high-performance version of Mini JCW 3-door, are on display. In addition, a separate handover zone is provided to provide consumers with a special new car release experience.

The mini Yongsan exhibition hall is close to Gangbyeonbuk-ro, allowing a pleasant test drive. In addition, it is only five minutes away from KTX and Yongsan Station on Subway Line 1 in the Seoul metropolitan area or Shin Yong-san Station on Subway Line 4 in the Seoul metropolitan area, making it convenient to visit by public transportation in other regions. In particular, the Mini Yongsan Exhibition Hall provides free pickup services at Yongsan Station/Shinyoungsan Station for public transportation consumers.